Digital Marketing Director

As Skyline Supply continues to grow, they seek a Director of Marketing & Ecommerce who will drive the strategic direction for the corporation’s marketing initiatives and ecommerce platform. The Director of Marketing & Ecommerce will lead a team of marketing professionals in the creation of marketing campaigns designed to increase the value and performance of Skyline Supply's brand, sales, service and products via web, SEO/SEM, social media, display, branches and additional non-digital marketing vehicles. This leader will focus on developing our brand’s profit and loss performance, image and positioning compared to competitors.

The Director of Marketing & Ecommerce will build and develop our website into both a customer acquisition engine and an outright sales channel, serving new and existing customers in novel and meaningful new ways. She/He will strive for a balance of speed and measurement, innovation and consistency, boldness and authenticity.

The right candidate for this role will display strong team, cross-functional and corporate leadership skills, long term strategic vision, commercial acumen and a deep understanding of Skyline Supply’s customers and industries. He/She must display creativity and passion towards uncovering consumer insights and delivering innovative marketing campaigns. With the assistance of a team the right candidate will generate strategies that grow market share and brand reputation, improve customer experience and drive growth.

RESPONSIBILITIES:

• Craft long term vision and corporate roadmap for marketing and ecommerce initiatives.
• Lead other business leaders through strategic marketing and commercial plans to drive customer acquisition, gross profit improvement and revenue growth.
• Take brand ownership and provide vision, mission, goals and strategies to grow the business.
• Lead team of marketing professionals to create meaningful content for campaigns that will be deployed through all available corporate channels: web, social, print, sales team, merchandising, training, email, and other non-digital means.
• Define structure for digital customer acquisition strategy, focusing on key measurements: lifetime value, average first order value, repeat order rate, multi-category adoption, etc.
• Evaluate market and competition, develop plans to ensure Skyline Supply remains in a leadership position in terms of offers, product assortment information and merchandising.
• Plan, manage and execute $MM marketing and ecommerce budget.
• Develop merchandising strategy focused on serving customer needs, cross category sales, add-on opportunities and inventory turns efficiency.
• Contribute insight to measurement of end-to-end customer experience across all sales channels.
• Demonstrate the ability to develop relationships, communicate effectively and positively influence people.
• Analyze how Skyline Supply brand is positioned in the market and solidify target customer insights.
• Strong collaboration with internal business partners and external agencies.
• Measure and report results of all marketing and ecommerce initiatives.
• Reduce and anticipate bottlenecks
• Coach, mentor, develop and challenge the team to create a satisfied and engaged work force.
• Maximize ROI and optimize team efficiency through strategic alignment of goals to business needs.
• Drive innovation with current specialty contractor customer base, as well as new customer segments.

KEY OPERATING METRICS:

• New Customer Acquisition
• Repeat Customer Rate/Customer Retention
• Best Customer Experience Measurements:Digital and non-digital engagement metrics
• Sales and GP growth (corporate level)
• ROI and ROAS for all marketing and ecommerce actions
• Ecommerce specific Sales and GP growth

QUALIFICATIONS / REQUIREMENTS:

• BA/BS required, MBA or additional graduate degree a plus.
• Strong and recent experience in B2B and/or B2C.
• Strong leadership skills, capable of leading a successful team and influencing internal stakeholders while establishing strong operating process across marketing function.
• Strategic thinker, with background in content creation.
• Strong business and commercial acumen.
• Proven track record of results in digital marketing and Ecommerce.
• Strong team, cross-functional and corporate leadership skills. Ability to establish highly collaborative environment with key internal and external “customers”.
• Highly creative and out of the box thinker.Ability to innovate and create new ways of growing the business.
• Strong communication and presentation skills with the ability to translate complex plans into concise and clear recommendations.
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate action.
• Ability to review current practices and bring a fresh perspective on ways to approach existing problems.
• Up-to-date with latest trends and marketing best practices, demonstrating ability to remain on the leading edge of innovation.