North America Retail Brand Director, Cross Channel

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game!

WHO ARE WE LOOKING FOR?

We're looking for a consumer-minded, curious, can-do attitude, enjoys taking initiative, creative, collaborative and overall amazing teammate to help us obsess how we bring our product innovation stories to life at retail!

We're looking for an experienced retail brand marketing, people-first leader who can help us develop, adapt and implement retail brand strategies across our retail concepts (owned and key wholesale partners).

A passion for sport and stores appreciated, and a dedication to understanding what makes our consumer connect with our brand in-store is at the core of this role. Retail truly is detail, so the ideal candidate will be very well organized, loves working in a fast-paced, ever-evolving, collaborative and love sweating the details of every touchpoint for our consumer!

This leader will immerse themselves in the business and constantly look for opportunities to evolve and improve the way we tell our product stories, all in an effort to connect with consumers and elevating our experiences in-store.

The ideal candidate will have experience working in retail brand and leading happy, balanced, collaborative and productive teams. Ability to handle complexity and remain flexible, responsible and calm under pressure.

WHAT WILL YOU WORK ON?

This role is responsible for leading concept development and adaptation of storytelling capabilities across our retail concepts - delivering consumer first, industry leading experiences. You will work cross-functionally to bring product stories to life in store across the marketplace and achieve scale (own retail and key wholesale partners).

You will also be responsible for delivering storytelling strategies for kids, sport and consumer moments.

Your team will be responsible for understanding both the art and science of marketing; obsessing the business, consumer insights and develop creative ways we tell our product stories in store.

You will partner with Global, NA and City retail marketing teams to set, adopt and implement Retail Brand strategies that define the vision for product presentation, communication and consumer experience in North America. You will also work closely with the Retail Design team to build the vision for how the product storytelling and experiences comes to life in store.

You will play a critical role in the development of the Nike Store concept portfolio, and you are a key functional partner in shaping the NA retail transformation & expansion plans.

A key part of this role is to provide leadership, direction and mentorship to your team.

WHO WILL YOU WORK WITH?

If this is you, you will report directly into the Senior Director Retail Brand. You will be part of a team that collaborates daily with the Nike Stores Business teams, Visual Merchandising & Styling, Stores Merchants, Retail Brand Design, Brand Marketing, Digital Brand teams, Global teams and City/Territory teams all with the goal to tell amazing stories, deliver impactful experiences and increase awareness and sales in the marketplace.

WHAT YOU WILL BRING?

• Bachelor's degree or higher in Business, Marketing, Merchandising, or related field or equivalent combination of education and experience
• A people-first approach that values diverse thought and is committed to building a diverse team
• Experience leading and growing a team
• 10 years of retail brand experience (building and implementing strategies)
• Large Fleet, vertical retail and store opening experience
• A strong understanding of the consumer, shopping behaviors and retail journeys
• A track record of implementing a test and learn offense
• The ability to fail forward
• Exceptional written, verbal, visual communication and presentation skills
• Self-motivated
• Excellent organizational skills
• Pro-active problem solver, with an ability to assess an issue and develop action steps for resolution
• An impeccable ability for balancing creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work
• Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal
• Can-do demeanor with shown ability of adapting to change in business needs or direction
• A passion for the Athlete, Sport and Culture along with a sense of humor and humility - ensuring team success, while having fun
• Ability to travel 20% when safe
  
  

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.