Associate, Digital Marketing

MassBio is a not-for-profit organization founded in 1985. Our mission is to advance Massachusetts’ leadership in the life sciences to grow the industry, add value to the healthcare system, and improve patient lives. We represent the premier global life sciences and healthcare hub in the world, with 1,700 members dedicated to preventing, treating, and curing diseases through transformative science and technology that brings value and hope to patients.

As our Associate, Digital Marketing, you will be a part of MassBio’s marketing team helping to raise awareness of MassBio’s programming in the life sciences industry, as well as helping to serve our membership community. Your work will be highly visible and have a direct impact on our strategic goals. Reporting to the Senior Marketing Manager, you will gain experience in marketing automation, digital project management, and content development & design.

You should apply if:

• You’ve studied marketing or communications, have 1-2 years of direct experience, and are excited to learn and grow your marketing career
• You enjoy the creative aspects of marketing as much as the analytical
• You enjoy being part of a team and working together to problem-solve

Key Responsibilities Include:

Drive email marketing for the organization:

• Draft, edit, and send weekly and monthly newsletters to MassBio’s members
• Draft, edit, and send event emails and other member e-communications
• Build segments and maintain clean email lists via CRM database management
• Partner with Senior Marketing Manager to implement marketing automation program

Build and manage massbio.org webpages and event listings:

• Maintain content on the member dashboard, homepage, and other digital assets to ensure they are relevant and accurate
• Build, review, and coordinate event webpages in the CRM and work with internal stakeholders to ensure accuracy
• Support the website by providing content and maintaining functionality, as needed
• Maintain and update MassBio’s video platforms, MB Vision and Vimeo, by uploading, G4 tagging, organizing, and maintaining the video content on view and in the video library/archive

Provide digital project management support:

• Serve as point-of-contact for members with questions about their member page, account creation questions, Career Center, and other website-related issues
• Assist with maintaining project tasks in ClickUp, the organization’s project management tool
• Monitor and maintain the communications email account

Write and design digital assets:

• Provide support for social media, sponsorship logos, email banner ads, and other needs, as assigned
• Create and maintain toolkits to support membership engagement and participation

Additional Duties:

• Monitor media coverage and provide a weekly summary of important news shared with MassBio staff

Qualifications:

• Bachelor’s degree required in business, marketing, English, journalism, communications or similar field
• At least 1-2 years of relevant work experience
• Experience with Microsoft Office Suite, particularly Excel
•  Knowledge of databases / CRM, like MS Dynamics
• Knowledge of Content Management Systems like WordPress
• Working knowledge of HTML and Adobe Suite
• Excellent written and oral communication skills
• High attention to detail and accuracy with the ability to manage projects from idea to execution
• Ability to work collaboratively and develop trusted cross-functional relationships to produce results
• Curious, able to act entrepreneurially in an established organization, and find creative ways to get things done

At MassBio, our team strives every day to provide support and services to our full range of members in order to give them and the Massachusetts life sciences ecosystem the best chance to succeed and bring new, breakthrough cures and therapies to patients around the world. As the type and number of our members grow, we are constantly shifting and expanding our services and offerings to best fit our membership. We embrace diversity, equity, and inclusion in everything we do at MassBio. As an equal opportunity employer, we are committed to building a team with a variety of backgrounds, skills and views to best serve our members and ultimately patients.

We offer a competitive salary and an excellent benefits package with an opportunity to advance.  For consideration, please submit a resume and cover letter.