Senior Vice President, Marketing

Location

This position is considered Office-First. An office-first employee is an employee within the Greater Omaha Metropolitan Area whose default work location is a designated office and has office presence at least four days per week, specifically, Monday through Thursday. An office-first employee may at times perform work outside of a designated office location based on personal or professional need, at the discretion of their supervisor. Scooter’s Coffee is headquartered in Omaha, NE. The successful candidate lives in Omaha, NE or is available for immediate, full relocation to Omaha, NE.

Description

Scooter’s Coffee is a quickly growing, drive thru coffee brand looking for a strong Senior Vice President, Marketing to join our team. Based out of Omaha, NE, with approximately 800 locations and operations in over 30 states, we are looking for an entrepreneurial leader that has a passion for creatively and strategically growing and scaling an organization, and a personal conviction for our core values. We are growing rapidly, so we are looking for a high energy leader that thrives in a fast-paced environment, contributes to culture and core values, and is excited to develop and optimize the Marketing team.

Reporting to the Chief Strategy Officer, the Senior Vice President, Marketing is a member and strategic partner of a strong leadership team, seeking to maximize and develop talent and strategy to drive excellent and sustainable growth. This role is responsible for leading a growing marketing team of over 20 professionals throughout the United States. Relationships and people leadership will be critical for this role. The SVP must build strong and successful relationships with franchisees, external vendors and agencies, their team and cross functional partners. The SVP will get creative and lead a team to come up with out of the box ideas to build the brand of a lifetime.

Essential Duties and Responsibilities

• Develop out of the box campaigns and support campaigns to strategically grow the brand
• Invest in understanding the Scooter’s Coffee model and how marketing supports the success of the model
• Evaluate the existing marketing process and procedure and work collaboratively with leadership team to ensure processes are effectively optimized
• Use a combination of industry research and customer feedback to innovate and grow brand
• Work cross functionally to keep marketing team aligned and connected with overall goals of the organization
• Provide strategic and tactical leadership of marketing space
• Assess market studies and trends and prepare major initiatives through long-range planning
• Develop and execute annual business plan in concert with the company’s mission, objectives and core values
• Manage multiple external vendors and agencies
• Own annual 2% marketing fund, including creation and adherence to budget

Leadership

• Live out company core values daily and with conviction; leading by example
• Show strong work ethic and problem-solving abilities
• Help make crucial marketing decisions, lead the execution of those decisions and advise the CSO and other leaders on risk, reward and ROI
• Continually asses and support the Marketing team and ensure they are structured and resourced effectively to meet all objectives
• Foster collaboration amongst different departments within marketing
• Develop trusted relationships with franchisees
• Demonstrate high energy, robust leadership and strategic collaboration
• Approach business with entrepreneurial spirit to drive solutions and growth
• Develop strategic vision for the Marketing teams long-term success & growth
• Develop stretch goals for team including KPI’s and metrics
• Set and model standards of service that focus on customer care and professional collaboration
• Drive continuous improvement efforts that enhance quality, business practices and productivity
• Invest in growing talent by instilling confidence in marketing team and providing clear feedback when needed

Qualifications

• 15 years’ progressively responsible marketing experience
• 8 years’ experience in a strategic, senior leadership role
• Experience leading large teams of 20 professionals, including multiple levels of downline leadership
• Experience as a part of a franchised organization preferred
• Experience in QSR, restaurant or retail industry preferred
• Bachelor’s Degree in relevant field
• Master’s Degree preferred
• Experience within a large (500 units) growing organization
• Experience managing multiple external agencies and contracts
• Demonstrated experience developing and implementing strategic plans
• Able to develop and maintain metrics-driven expectations and results
• Strong relationship builder with experience in growth-oriented, entrepreneurial environments
• Demonstrated ability to create positive, efficient teams through mentorship, coaching and feedback
• Ability to manage competing priorities in a fast paced, high growth environment and effectively delegate
• Strong communication skills within all levels of an organization including communication with C-Suite, vendors, strategic partnerships and team
• Ability to present in a compelling manner to all levels of the organization and externally
• Ability to travel up to 25% of time
• Currently lives in Omaha, NE or available for full, immediate relocation to Omaha, NE

Disclaimer

The functions and skills described here are general in nature and represent the type of work performed, but they do not constitute an exhaustive list of the duties and responsibilities performed on the job.