Coordinator, Brand Communications (Social Media & Public Relations)

OVERVIEW

Since 1972, Covenant House has served and advocated for youth and young families experiencing homelessness, human trafficking, and exploitation. Our overarching goal is to end homelessness among youth and young families by helping them achieve housing stability, heal from trauma, tap into their innate resilience, and hone their interests and skills to forge new pathways to independence. This work is carried out across Covenant House sites in 34 cities in the US, Canada, Mexico, Guatemala, and Honduras.

PRIMARY FUNCTION OF POSITION

As a member of the brand and communications team, the Social Media and Public Relations Coordinator will work collaboratively to develop, write, and deploy social media campaigns, coordinate the execution of publicity campaigns, and craft compelling press releases and outbound media stories in support of Covenant House’s mission and fundraising. They will report to the Director of Brand and Communications and work collaboratively with the SVP of Brand and Communications on an ongoing basis.

Preference is given to candidates who live in or are willing to relocate to the NYC area with an occasional presence onsite as needed. Our offices are in Manhattan; however, this position will be remote for the foreseeable future.

SALARY RANGE: ($53,000 - $66,000)

The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining a team member's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget and internal equity).

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Collaborate with the CHI development team to develop successful social media campaigns for fundraising, education, and awareness purposes.
• Coordinate logistics of press moments for events and campaigns in the NYC area.
• Create compelling and engaging content for press releases, promotional materials, and other publicity initiatives.
• Collaborate with content creators, influencers, and talent to build new audiences using Covenant Houses’ tools and platforms to amplify our mission through their voices.
• Develop assets and creative that appeal to new audiences amongst 18-34 and 34-55 year old markets.
• Engage with organic social media audiences as a community manager, sharing data based and anecdotal insights of conversations and responses to promote engagement.
• Oversee social media and public relations campaign schedules.
• Understand, develop, and analyze KPI data to determine social media campaigns’ success, making changes to campaigns over time.
• Review Covenant House’s brand awareness and impact, and report on future engagement and trend opportunities.
• Monitor all social media content, reporting to the risk assessment group if needed to maintain and improve brand health.
• Design and give feedback on graphics and assets.
• Work flexibly on team projects, as needed.

KNOWLEDGE, SKILLS AND ABILITIES

• 1-3 years of social media, copywriting, or marketing experience.
• Spanish language skills appreciated, but not required.
• Experience with social media scheduling and deployment software.
• Self-motivated and ready to ambitiously pursue the expansion of Covenant House’s brand on social media and in the media.
• Relentlessly creative, preferably with demonstrated experience in growing a social media brand among audiences aged 18-34 and 34-55.
• Proven ability to work cross-functionally.
• Strategic thinker able to identify long-term opportunities and trends.
• Creative thinker and problem solver.
• Strong communication skills.
• Understanding of brand identity in the nonprofit sector.
• Commitment to approaching the role as a team player with a collaborative spirit.
• Regularly leverage innovative new approaches to content development.
• Be approachable, responsive, flexible and available.
• Consistently improve how projects are managed and coordinated within the agency.
• Actively participate in creative and execution project teams comprised of other development team members.

MINIMUM QUALIFICATIONS

• College degree, or equivalent experience in a relevant field. Degrees with a focus on written communication preferred.

OUR COMMUNITY

Our critical mission demands that we have all voices at the table. A team of diverse people, perspectives, and experiences is smarter, stronger, and more effective for our young people. At Covenant House, every team member is valued, respected, heard, and supported, and we welcome honest and courageous self-reflection on any aspects of our work that are based on biased or outdated viewpoints. We deliberately create opportunities for our staff to grow and thrive.

Covenant House International is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind: CHI is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at CHI are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, belief, sex, sexual orientation, gender identity, national origin, veteran status, family or parental status, disability status, or any other status protected by the laws or regulations in the locations where we operate. CHI will not tolerate discrimination or harassment based on any of these characteristics and encourages all qualified applicants to apply. Our offices are in Manhattan; however, this position will be remote for the foreseeable future.