Social Media Manager

Roche Communications - London PR Agency

Restaurants, Pubs, Hotels, Food & Drink

The Role

An exciting position has become available for a full-time Social Media Manager based in London’s leading hospitality PR agency. We are looking for a social media superstar who can manage campaigns and lead the social media activations across our portfolio of restaurant, bar and hotel clients. You will have an in-depth understanding of the industry and exceptional social media skills. We are looking for a self-motivated confident leader who is passionate about social media, as well as food, is ROI driven and able to deliver consistently strong results across multiple campaigns. 

The key responsibilities will include:

• Create, schedule and publish content across multiple social media channels, predominantly Facebook, Instagram, LinkedIn and TikTok
• Write and design newsletters using Mail Chimp
• Develop, implement and manage social media strategies and monthly content plans for clients
• Create paid social media campaigns, optimise and report on results
• Monitor and engage with social audiences on a daily basis
• Propose innovative campaigns to grow clients’ online presence, increasing engagement and brand loyalty
• Define social media KPIs and manage monthly reports across all accounts, analysing data and building on strategy 
• Lead in all client meetings, offer counsel and valuable insight
• Remain up to date with current social media trends and industry insights
• Design and create engaging content using platforms such as Canva and CapCut
• Manage and oversee juniors, ensuring tasks are completed on time to the correct standard
• Formulating business strategy in conjunction with other directors
• Supporting with new business outreach, proposals and pitching 
• Ability to work and collaborate with the wider PR team on campaigns and activations

The ideal Social Media Manager will have:

• 2-3 years’ experience as a Social Media Manager, comfortable in a fast-paced environment, preferably within the hospitality/food & drink industries
• Experience in managing multiple social media accounts
• Experience managing TikTok accounts, as well as Instagram, Linked In and Facebook
• Experience with building brands on social channels and engaging with communities
• Experience with Abobe Creative Cloud (Lightroom, Photoshop, InDesign, Illustrator, Premiere Pro) – preferred but not essential
• Strong written and verbal communication skills, as well as outstanding organisational skills and attention to detail
• Able to work with a variety of design tools and scheduling platforms
• Highly creative and innovative, with the ability to create eye-catching content and clever campaigns across social channels
• Organised, proactive with a can-do attitude and the ability to multi-task
• Strong interest in and understanding of the social media and digital landscape, with a keen interest to stay on top of the industry’s newest trends
• Passion for all things food, drink and hospitality

About the Company

Based in the heart of London near Oxford Circus, we are one of the most respected hospitality PR agencies in the country and our clients range from Michelin-starred restaurants and gastropubs through to nationwide high street brands. We really care about our team, nurturing talent and making Roche Communications a great place to work.  We don’t do politics or drama and we don’t take ourselves too seriously.  Our mission is to develop our people giving them every opportunity to progress whilst having some fun along the way. 

Benefits

·      32 days holiday inclusive of Bank Holidays, a day off on your birthday and      

       three days between Xmas and New Year

·      Hybrid working – three days in the office, two days WFH

·      Flexi hours

·      4pm every Friday finish during the summer (June to August)

·      Employee of the Month Award

·      Early finish on the last Friday of every month

·      New business introduction fee

·      Loyalty holiday – additional day’s holiday for every year you stay with Roche*   

·      Enhanced parental leave for those with 24 months of continuous service

·      Duvet hour for any events worked

·      Recruitment introduction fee

·      Thursday wine 

·      Monthly drinks and nibbles at staff meeting

·      Summer party

·      Christmas party

·      Drinks fridge

·      Pitch pizzas for new account wins

·      Client renewal team dinners

·      Pension

·      Access to company health insurance scheme at beneficial rate