Retail Marketing Manager

Galpin Motors is looking for an Experienced Retail Marketing Manager to join them in the heart of beautiful North Hills, CA!

This is a great opportunity to work with an industry leader and join the Galpin Family! Creating an excellent customer experience is a top priority. We are looking for people who are enthusiastic, honest, hard working, and committed to great customer service.

Company Overview

Galpin opened its doors in 1946 and over the last 77 years has become the pinnacle of the Automotive industry. Galpin Motors is an automotive pioneer and credited with many industry firsts. Galpin was customizing vehicles before custom cars were a thing. In the 50’s, Galpin was showcasing custom cars with the Barris’. In the 60’s, Galpin was winning Nascar as a 4 time West Coast Champion. The 70’s brought the birth of the custom van industry and off-road trucks at Galpin, and our innovation and technology and automobiles and design has continued until this day. Galpin Ford has been the #1 Volume Ford Dealer in the World for a record 29 consecutive years and every Galpin dealership has ranked in the top 10 nationally. We do what we do because we love it and our customers love it so it creates an enthusiasm which has made Galpin famous around the world. Galpin is the only dealership group that has starred in two television shows, Pimp My Ride and Car Kings. We have worked with the most famous automotive celebrities and have close relationships with the entire automotive industry.

Galpin’s family of brands include Ford, Lincoln, Porsche, Volkswagen, Land Rover, Jaguar, Volvo, Aston Martin, Lotus, Polestar, Mazda, Honda. Joining these brands are Galpin Auto Sports (G.A.S.), Galpin Studio Rentals, Horseless Carriage Restaurant, Boxenstopp Restaurant and Starbucks.

Galpin is family owned and operated by the Boeckmann Family, led by our President Beau Boeckmann, who is engaged and runs the day-to-day operations. Galpin’s Core Values include Integrity, A servants’ Attitude, Accountability, Continuous Improvement, Teamwork and Fun!

What We Are Looking For

Galpin Motors is seeking a dynamic and experienced Automotive Retail Marketing Manager to join our marketing team. This role is critical in shaping our online presence and driving retail marketing initiatives that align with our brand’s vision and sales goals.

As a team member, you will be responsible for driving qualified website traffic and implementing effective customer acquisition strategies. Your duties will include managing web content, executing marketing campaigns, and optimizing lead generation. Additionally, you must monitor performance, plan website traffic, advertise on social media, and collaborate with sales and service teams to achieve our business goals.

We require a candidate who has a good understanding of SEO/SEM, Email, social media, database marketing and display advertising and is able to ensure compliance with manufacturers' guidelines. The successful candidate will have a proven track record in driving website traffic and implementing successful customer acquisition strategies across various digital platforms.

If you are an exceptional Automotive Marketing candidate with the skills and experience we seek, we encourage you to apply for this exciting opportunity.

Requirements

• 3- 5 years of experience in Automotive Digital Marketing
• Excellent interpersonal skills
• Strong verbal and written communication skills
• Ability to convey technical concepts to non-technical audience
• In-depth knowledge of Google Analytics, Google My Business, Google Data Studio, and similar reporting platforms
• Office Suite Proficiency: Google Workspace
• Facebook/Social Media Advertising: 3 years (minimum)
• Advanced skills in Excel, Pivot tables, and data analytics
• Knowledge of Adobe Creative Suite
• Collaboration Tools: Experience with collaboration and project management software likeMonday.com
• CRM Software: Understanding of Customer Relationship Management tools.
  
  

Responsibilities

• Digital Strategy Development: Develop and implement a comprehensive database marketing strategy for sales and service, including mining opportunities, private offers, and service campaigns. Create and implement a personalized customer journey communication plan, which includes one-on-one communication with sales representatives.
• Digital Campaigns: Oversee and execute all digital advertising campaigns for assigned brand(s). Optimize ongoing marketing campaigns by monitoring performance, conducting A/B and multivariate tests to maximize conversions.
• SEO and SEM: Optimize our online content for search engines (SEO) and manage
• Search Engine Marketing (SEM) campaigns to increase visibility and traffic.
• Websites: Regularly update Dealership websites, digital assets, and brand product catalogs. Oversee and update the Dealership website, including: Lead generation, Leader images, Specials, Hours, Landing page creation, Inventory management, Stakeholder feedback and comments.
• Email Marketing: Strategize and manage email marketing campaigns. Write copy, monitor their performance, and optimize based on analytics.
• Analytics and Reporting: Regularly monitor and analyze the performance of digital marketing campaigns, prepare detailed reports on key performance indicators (KPIs), and use these insights to guide future strategies. Evaluate digital lead generation performance across different platforms.
• Market Research: Stay abreast of the latest digital marketing trends, tools, and best practices in the automotive industry and incorporate these insights into our marketing plans.
• Collaboration: Work closely with sales, service, and other departments to ensure a cohesive and integrated marketing approach. Collaborate with the Brand Creative Director and CMO to develop a plan for integrating additional media channels into their existing mix.
• Build Industry Relationships: Forge connections with leaders in the automotive sector, enhancing our brand's reach and presence.
• Management: Manage marketing vendors and digital agencies. Work with cross-functional partners to develop and complete projects.
• Full Benefits after 30 days of employment including Health, Vision, & Dental Insurance
• 401k plan with match
• Paid vacation
• Paid manufacturer product training
• Life insurance
• Employee vehicle purchase program
• Advancement opportunities
• Custom tailored onboarding and cross training programs
  
  

At Galpin, we believe that a diverse workforce is a strength to be celebrated. We value the unique contributions that you can bring to our team in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, disability, sexual orientation and beliefs.