Retail Marketing Manager

Pay: $51.50/hr

Location: Framingham, MA - Hybrid (onsite 2x/week)

Duration: 4-6 month contract

Title: Retail Marketing Manager

Responsibilities:

• Manage development of in-store programs by crafting creative briefs and inspiring the creative team.
• Evaluate creative and provide feedback to ensure that marketing assets deliver against the Retail Marketing Strategic plan, aligns with the Brand creative platform and supports merchandise initiatives.
• Coordinate with project management, art buying and production to ensure on-time, on-budget programs that enhance the customer experience.
• Participate in content shoots by partnering with creative on pre-production details and align on merchandise priorities.
• Lead the creative development of in-store digital content including dressing room monitors, Call Forward, Digital Screens, In-store messaging and music.
• Responsible for maintaining the Retail Marketing budget.
• Partner closely with Marketing Specialist, providing guidance and opportunities to develop and grow skill set.
• Work closely with Store Brands, Store Operations, Store Design, Creative, Project Management and Production teams to build consensus and drive for results.

Qualifications:

• Targeting 5 years of experience
• Ability to build relationships, working with different groups of people and representing both brands
• Workfront Experience is a nice to have
• Creative brief writing skills
• Strong communication skills
• Experience working with creative teams