Marketing and Business Analyst

We’re Building It. Will You Come?

Beacon Athletics (locations in Madison, Wisconsin and Lincoln, Alabama) is an industry-leading, nationwide manufacturer and marketer of innovative sports field and practice products. Since 1948, we have built an outstanding reputation for providing our customers access to carefully selected, high-performance products and authoritative educational tools. The company continues to be a high-growth business driven by an expanded catalog, digital marketing, and investments in proactive sales initiatives.

Our rapid growth has created job openings for people who love sports. And while we are now celebrating over 75 years in business, we have a start-up mentality and a disposition for action.

Our Benefits

Beacon Athletics offers a market competitive base salary, a generous bonus plan, employer sponsored insurance plan, 401k, PTO and company holidays. Added benefits include a casual dress code, summer flex hours, a pet friendly office and an environment to grow personally and professionally.

About You

· Marketing and business analytics background – Required 3-5 years of marketing or financial business analyst (or similar) experience in planning or analysis role.

· Strong leadership skills. A positive presence for the organization both internally and externally.

· Intellectual curiosity and detail-oriented, with a drive for accuracy.

· Keen sense of business acumen

· Strong drive and sense of urgency – a passion to quickly and accurately get answers and solve business challenges.

· A self-starter. Ability to work well both independently and with cross functional team members

· Communication Skills – Ability to clearly communicate ideas and information through excellent written and verbal communication

· Ability to dissect complex business challenges and provide analytics for solving those challenges.

· Proven, strong project management, organizational, and reporting skills (timelines, communication, accountability)

· Ability to collaborate cross-functionally.

· Advanced database skills – proficiency in MS Access and SQL required. Knowledge of Business Intelligence systems, Power BI or other, a plus.

· Software Applications – high-level of proficiency in Office365. Experience with Sage100 and Seradex is a plus.

· Bachelor's degree with a focus in Business, Finance, Marketing, Strategy, Data Management required – MBA preferred.

Position Overview

The Marketing and Business Analyst is responsible for supporting the business with accurate and reliable analytic support. This role manages the appropriate reporting dashboards to effectively manage the business and allow the leadership to make informed business decisions. The Marketing and Business analyst will work closely with the company’s management team on a regular basis.

This role will spend approximately 60% of the time focused on supporting the marketing and sales function with an emphasis on providing overall market and customer insights and approximately 40% of the time providing tracking, reporting, and analysis supporting finance and operations.

Specific Responsibilities Include

1. Manage customer and prospect database and Salesforce data integrity and data entry standards. Establish sound database structure as our customer and prospect data repository, including normalized definition of customer types and contacts name and role.

2. Customer housefile revenue forecasting. Be the internal expert in direct marketing disciplines to monitor housefile segments and forecast revenue, segment quantity, retention, new customer acquisition and AOV required to achieve company sales targets. Work closely with Beacon marketing team and external circulation planning resources to ensure data tracking and reporting meets their needs.

3. Analytics and Presentations. Provide timely, accurate and insightful analysis, reporting, and presentations on regular and ad-hoc cadences.

o Analyze external and internal customer data using database (Access) queries and spreadsheet (Excel) models.

o Provide ad hoc analysis of customer buying activity, as needed for marketing planning and company information.

o Provide actionable market and customer insights to support key strategic questions and initiatives, including forecasting.

o Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports. Key player in building out dashboards.

o Responsible for coaching team members on data integrity and reporting best practices.

o Create PowerPoint presentations to provide market and customer insights to marketing and other departments.

o Advise other functions as the knowledge owner for customer and market data.

4. Support short and long-term strategic planning.

5. Support upcoming ERP enhancements and/or integrations.

Our Core Values

Demonstrate our core values in every decision/action and represent Beacon/AER-FLO Sports in a positive manner both on and off the job:

• Above all, take care of your customer.
• Be yourself, we don’t wear different faces here.
• Be brave – just do the right thing.
• Push beyond what is normally done – surprise and delight.
• Form a single team creating the places for sports champions of all ages.

Our Commitment

Beacon Athletics strives to create a welcoming and inclusive work environment for all. We support a diverse customer base and believe in always doing good in our community. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, or any other protected characteristics as outlined by federal, state, or local laws.