Performance Marketing

About Us

Associate Manager / Analyst- Performance Marketing (3-5 yrs)

Key Responsibilities:

I. Be a Subject Matter Expert (SME) in providing advisories on all PPC platforms

II. Explore various platforms opportunities globally for cooperation

III. Cascade KPIs and goals aligned to stakeholders' needs across the demand and supply spectrum.

IV. Establish the capability of providing actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign brief recommendations

V. Set up processes in compliance with the finance process (including end of campaign reconciliation) to drive operational excellence.

VI. Be an expert on media behavior and how the target audience interacts with social touchpoints (i.e. Google, Facebook) and any cross-channel delivery.

VII. Build strong relationships across internal stakeholders.

VIII. Lead a team to plan & deliver campaigns across multiple Paid platforms

IX. Core platforms: Google, Bing, Facebook, Instagram, Snapchat, Twitter and Bigo Ads required;

X. Onboarding Additional platforms and creating a playbook such as Kwai, Sharechat, Twitter, LinkedIn, and Pinterest are highly recommended).

XI. Lead and implement Social campaign activities of established local and global brands across multiple industries & Geos

Requirements

An energetic middle manager with a:

I. Strong analytical, problem-solving and time management skills.

II. Ability and vision to think strategically and drive solid results for the business.

III. Passion for developing and managing a team.

IV. Leadership skills demonstrated as an ability to anticipate and remove barriers to productivity, drive teams towards clear goals and take effective decisions.

V. Strive for excellence demonstrated by setting high standards for yourself and others, holding teams accountable, and focusing on continuous optimization while mitigating risks.

VI. Proven track record in establishing high levels of stakeholder satisfaction.

VII. Develop and execute strategies to reduce churn and drive engagement and retention activities