Marketing Lead

The North American vertical marketing team is actively seeking talented professionals who are eager to build a successful career in marketing. We are looking for dynamic individuals who thrive on taking up new challenges every day and enjoy collaborating with a diverse team of thinkers and doers. The ideal candidate should possess excellent multitasking capabilities, allowing them to efficiently manage multiple tasks simultaneously.

To succeed in this role, candidates should have a solid understanding of Account and People-based marketing, branding, marketing campaigns, promotions, events and market research. They should be enthusiastic about staying up to date with industry trends and possess a strong creative mindset to contribute innovative ideas to our marketing initiatives.

If you are a motivated individual with a passion for marketing and possess the ability to work in a fast-paced environment, we encourage you to apply and join our team of dedicated professionals.

The roles and responsibilities include:

Foster strong collaboration between sales, marketing, and other relevant teams to ensure alignment and effective execution of ABM initiatives

Strategize, Plan, and Assist in executing a variety of marketing initiatives that drive brand awareness, customer experience and demand generation

Develop and execute integrated marketing campaigns across multiple channels, including digital and traditional methods

Planning and executing demand gen campaigns, events, roundtables, webinars

Develop and implement Cross-sell and up-sell initiatives to support business growth

Effectively driving thought leadership content for the business

End-to-end GTM planning and launching 360-degree campaigns by closely working with solutions and sales teams

Marketing planning, budgeting, roll-out, tracking, and executive reporting with actionable insights.

Conceptualizing and executing innovative programs to drive demand, relationship-building

Analytical and reporting skills, work ethic who demonstrates collaboration with different stakeholders and teams

Measure and analyze campaign performance metrics to optimize ongoing marketing efforts

Analyze marketing and sales data to develop insights and make recommendations on areas for optimization

Leverage various marketing technologies, such as marketing automation, to increase efficiency and effectiveness

Develop and maintain strong relationships with key stakeholders, including sales, vendors and internal team members

Ensure that all marketing initiatives align with business goals and objectives

Evaluate new technologies and add-on applications to improve and optimize marketing team performance

Requirements:

Strong understanding of marketing technologies and tools, including CRM, marketing automation, and analytics platforms.

Strong analytical and data-driven mindset with the ability to use data to inform marketing strategy

Excellent communication skills, with the ability to convey complex ideas clearly and concisely

Ability to collaborate with cross-functional teams and work effectively under pressure in a fast-paced environment

Ability to manage multiple projects and priorities simultaneously

Results-driven mindset with a focus on meeting and exceeding targets

A customer-focused approach with a commitment to delivering exceptional service