Caramel Talent

Social Media Strategist - Wellness Brand

Caramel Talent London, England, United Kingdom

Overview

Brand new opportunity to join an innovative health and wellness brand as a Social Media Strategist. The brand is rapidly expanding and harvests a culture from unstoppable leaders, inspiring staff, and the best well-being products on the planet.

Role

We’re looking for an experienced Social Media Strategist with an obsession for wellbeing to drive the development and execution of our social media strategies, with a unique opportunity for launching our Podcast and YouTube channels.

  • Develop and implement strategies across all social platforms, including Instagram, YouTube, Podcasts, LinkedIn, and TikTok.
  • Plan and oversee the launch of our Podcast and YouTube channels, leveraging our network of brands and ambassadors.
  • Own our campaign and posting strategy across all of our channels above to grow our brand by inspiring and informing our (future) followers.
  • Brand Activation and Events: strategically bring immersive and impactful brand activations and events to the next level. You will play a leading role in crafting the brand activation strategy, enabling tools for scale, and developing innovative event formats and partnerships.
  • Coordinate with influencers/brand ambassadors and our partner brands to expand reach and enhance content visibility and quality.
  • Collaborate with marketing, content, and product teams to create cohesive and integrated marketing campaigns. You will be responsible for brand campaigns.
  • Provide insights and recommendations based on data to continually refine and advance our social media presence.
  • Use analytics tools to monitor and report on performance, adjusting strategies as necessary to improve engagement, reach, and alignment with our target audience.

Requirements

  • Obsessed with well-being and seeking a career-defining role.
  • 2 years’ experience working in a social media and/or creative role with experience managing social media channels.
  • Live and breathe social media, staying on top of content formats, social platforms, and trends is a must.
  • Proven track record of developing content strategies to deliver views and engagement across key channels like TikTok, Instagram, and YouTube.
  • Brief and manage external creative partners (photographers, content creators, agencies).
  • Strong communication and writing skills - presenting ideas and plans to marketing, strategy, communication, production, and creative teams.
  • Desire to produce best-in-class content and experience in producing content yourself.

Location: London Hybrid

Salary: £35,000 to £80,000 per annum

Benefits

Fast-Progression

Free products and 50% staff discounts across everything.

Future share options in the company bonus structure.

Option to work remotely.

Monthly team activities - often health & wellbeing related.

  • Seniority level

    Associate
  • Employment type

    Full-time
  • Job function

    Marketing
  • Industries

    Wellness and Fitness Services

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