CRM Marketing Manager, NA - East Coast US Remote

Our Team

Vistaprint’s Marketing organization serves, inspires, and delights customers – and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers’ needs and strive to exceed their expectations. Touching every element of the business, we are here to grow and build the Vistaprint brand, reach new audiences, and offer the best possible experience for every customer.

As CRM Marketing Manager, NA Customer Strategy, you will play a critical and strategic role in evaluating, launching, and iterating upon personalized customer strategies. You will work closely with channels, analytics, creative teams, and other cross-functional partners to onboard, engage, and retain Vistaprint customers by creating the most unforgettable customer experience at every interaction. The ideal candidate has expertise in developing and optimizing marketing programs across a variety of channel platforms and has a consistent track record of using marketing results, insights, and data to inform and scale successful marketing programs.

What You Will Do

• Formulate CRM and customer strategies in close partnership with cross-functional team members and relying on solid customer insights and analytics. Quantify the impact to rationalize the investment and help prioritize use case backlog.
• Lead the integration of campaigns and customer centric use cases in various end-consumer touch points across site, email, call center, SMS and more.
• Design experimentations to improve learning and evaluate value creation. Partner with analytics, Go To Market and other teams to insure successful execution.
• Report on customer base dynamics and key CRM metrics to monitor our transformation agenda and help prioritize our CRM efforts towards maximum business impact.
• Develop CRM methodologies and frameworks to professionalize the CRM function and continuously improve processes. Conduct knowledge transfer with internal partners.
  
  

Your Qualifications:

At Vista, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t meet the exact requirements.

• 5 years of experience working in digital strategy, with direct experience leading and/or developing Customer Lifecycle, CRM, or Personalization programs.
• University degree in marketing or other relevant area.
• Proficiency in using data to identify trends, establish strategies and define clear program KPIs. Comfortable with financial metrics and experimentation practices.
• Demonstrated experience planning and implementing cross-functional programs, with strong understanding of industry and marketing channels like email, site, and SMS.
• Experience in loyalty program design and/or performance management is a plus.
• Highly collaborative, with excellent communication, relationship building, time management and prioritization skills. Comfortable in global organizations.
  
  

Why You'll Love Working Here:

There is a lot to love about working at Vista. We are an award winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

About Us

Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Commitment To Diversity, Equity, & Inclusion

Vista exists to help our customers live their dreams. Each dream is unique – and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

Equal Opportunity Employer

Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.