Sr. Director – Public Affairs

Overview

Pharmaceutical Research and Manufacturers of America (PhRMA) is seeking a Senior Director for its Public Affairs team. They will be responsible for the day-to-day management of public affairs paid media campaigns, with a particular focus on digital and social channels. The Senior Director works across all departments to lead media planning, digital strategy, and performance and environmental reporting in support of all of PhRMA’s issue priorities. Additionally, this role works with PhRMA management to increase executive presence, promote major events, and expand work through new and existing online channels.

The Senior Director Will

• Oversee paid media planning and buying across channels, outlets and platforms to achieve PhRMA’s advocacy objectives;
• Work with public affairs colleagues to identify social and digital promotion ideas (organic and paid) to ensure that PhRMA’s point of view is both visible and persuasive in the current social conversation;
• Develop and execute strategic paid media campaigns across multiple PhRMA issue priorities;
• Lead and manage all aspects of campaign configuration, launch, and ongoing optimization – including media planning, data-based optimization, budget/billing management, and ad trafficking;
• Proactively identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing and review/analyze results;
• Manage campaigns and ensure they’re meeting defined objectives;
• Lead the development of meaningful analytics and reporting to monitor and show progress against organizational goals;
• Maintain knowledge of the digital landscape and evolving paid media trends, consulting public affairs colleagues on the best channels, tactics and digital-first content to persuade target audiences;
• Manage consultant relationships to support digital paid media programs; and
• Perform other duties as assigned.
  
  

Key Success Factors

PhRMA seeks a collaborative, self-starter who is passionate about tackling the healthcare challenges we face today. Key success factors for this role include strong organization, collaboration and execution skills; Ability to prioritize and shift gears quickly; be comfortable in a high-pressure environment; Politically savvy, diplomatic and responsive with a strong team focus; have a history of success leading digital paid advocacy campaigns.

Professional Experience / Requirements

• Bachelor’s Degree preferably in Communications, Advertising/Marketing, Public Relations, Journalism or related field;
• Minimum of 8 years of relevant professional experience within corporate, government, public relations/marketing/advertising agency, or advocacy organization;
• Experience working within platforms including Google AdWords, Google Analytics, Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter/X ads;
• Deep knowledge and passion for technology, digital marketing and innovation;
• Expertise in past and current digital marketing and technology trends;
• Ability to prioritize and manage multiple issues, projects, tasks and information/requests;
• Proven organizational and project management skills;
• Experience managing consultants and direct reports; and
• Collaborative team player who also can work independently and be a self‐starter, take initiative, and set priorities.
  
  

Potential Salary

$141,100-187,625 per annum. Salary is commensurate with experience and other compensable factors.

Who We Are

The Pharmaceutical Research and Manufacturers of America (PhRMA) represents the country’s leading innovative biopharmaceutical research companies, which are devoted to discovering and developing medicines that enable patients to live longer, healthier and more productive lives. Over the last decade, PhRMA member companies have more than doubled their annual investment in the search for new treatments and cures, including nearly $101 billion in 2022 alone.

Connect with PhRMA

For information on how innovative medicines save lives, please visit:

www.PhRMA.org

www.Innovation.org

www.MAT.org

www.Facebook.com/PhRMA

www.Twitter.com/PhRMA

What we offerIn addition to a highly competitive salary and bonus program, various opportunities for reward and recognition and a platform of extensive benefits, PhRMA is committed to the development and overall wellbeing of our team members. We offer traditional (medical, dental, vision, flexible spending, life, AD&D, LTD, STD, LTC) and enhanced benefits such as parental leave, a well-being program, back-up care, an employee assistance program, and commuting benefits. We also offer a robust 401k plan with employer contributions upon the first day of hire and immediate vesting, a generous paid time off plan, seven paid holidays (plus inauguration day), half day Fridays preceding holidays, half day Fridays in the summer months and a paid winter break. As an organization, we work remotely on Mondays and Fridays and together in the office on Tuesdays through Thursdays. We also all work remotely in August.

We are committed to the growth and development of our team members and offer many learning opportunities including an integrated onboarding program, best-in-class leadership programming, tuition reimbursement at both the undergraduate and graduate levels, industry on-site and off-site training, and other management/professional development programs. Corporate social responsibility is also important to us at PhRMA. Our team members participate in community service activities, fundraising drives and charitable athletic events.

We are committed to supporting our family of professionals at PhRMA and strive to create programs that help our team members manage the challenges of balancing a fast-paced career with their own personal goals.

Equal Opportunity Employer

PhRMA provides equal employment opportunities to all applicants without regard to race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation or veteran status in accordance with applicable federal, state and local laws governing nondiscrimination in employment.

The job description contains an overview of the activities and duties for this role. Responsibilities may change and new ones may be assigned at any time.