Social Media Specialist (Part-Time Independent Contractor)

Zebra Partners is seeking a creative and strategic independent contractor for the role of Social Media Specialist who thrives in the fast-paced world of gaming. This is an ideal opportunity if you're passionate about social media platforms like TikTok, YouTube, and Instagram (Reels), with a knack for creating engaging content and managing community interactions.

Time commitment: Minimum 25 hours per week, with the opportunity to work more as needed.

Rate: Rate commensurate with contractor experience.

Responsibilities:

• Develop creative content strategies and social calendars for channels such as TikTok, YouTube, Facebook, and Instagram (Reels) to engage and expand target audiences. 
• Coordinate with the community team to amplify and connect efforts on high-traffic forum-based sites like Reddit and our official community Discord server.
• Work with the moderation team to monitor forums and social media channels. 
• Draft and publish announcements, patch notes, and updates to inform the community about the game's development and changes or to address rising concerns or general levels of toxicity.
• Actively engage with the community through social media, forums, and live streams to build relationships and trust.
• Stay updated on social media trends, platform algorithms, and audience preferences to inform content decisions.
• Coordinate with the social and community team for paid ad campaigns across various social channels.
• Work with the content specialist to strategize and create engaging and visually appealing content, ensuring alignment with brand identity and messaging.
• Produce high-quality copywriting that effectively communicates key messages to the brand's younger audience, being mindful of each platform’s unique algorithmic considerations and user/content guidelines.
• Schedule content using management tools like Sprinklr and engage with the community by responding to relevant posts and comments.
• Utilize tools to build out an archive of UGC and track relevant social topics.
• Collaborate with the community team to plan and execute events and live streams that foster positive sentiment and engagement, both online and offline.
• Maintain a consistent social tone that resonates with the brand's target audience.
• Monitor community feedback and sentiment, proactively addressing issues or concerns raised by the audience.
• Work closely with the social media manager to ensure alignment between organic content strategies and paid media efforts.
• Regularly analyze and report on social media performance metrics to inform content strategy and demonstrate ROI.
• Use data insights to adjust and optimize content strategies for better engagement and reach.
• Monitor industry best practices and competitor strategies to identify opportunities for improvement and innovation.
• Collaborate with the social and community team to address and mitigate rising toxicity within gaming groups and fan bases.

Requirements:

• Proven experience as a social media specialist, particularly in the gaming industry.
• Familiarity and ease of use with social media management tools (e.g. Sprinklr)
• Deep understanding of TikTok, YouTube, and other social media platforms, including algorithms, trends, and best practices.
• Excellent communication skills and the ability to engage with a diverse audience.
• Creative mindset with a strong sense of storytelling and visual aesthetics.
• Ability to work independently and meet deadlines in a remote work environment.
• Passion for gaming and familiarity with the latest console and VR games.

Preferred Qualifications:

• Experience in live streaming on platforms such as Twitch.
• Knowledge of SMO, SEO copyrighting and social media analytics tools.
• Familiarity with VR game development and content creation.

What We Offer:

• Fully remote work environment.
• Opportunity to work with leading brands in the gaming industry.
• Collaborative and supportive team culture.

About Zebra Partners:

Zebra Partners is at the forefront of connecting and electrifying brands within the gaming, toys, and emerging tech industries. As a PR and creative marketing agency, we are deeply entrenched in crafting compelling narratives and creating strategic partnerships that drive excitement and engagement with some of the world’s biggest brands. Our dynamic team is dedicated to pushing boundaries and pioneering innovative solutions that resonate with audiences worldwide.